As y’all know, I started my blog way back in the day during the summer of 2010. At that time I don’t know if people even used the terms “social media” or “digital influencer” yet. My guess, probably not. Instagram didn’t even launch till 4 months after Poor Little It Girl began, and Twitter was another social media platform I didn’t join/learn about till after I started blogging. If that tells you anything it’s that six years ago blogging was really just that, a blog. I owned a little space on the internet and I hoped people came by to visit it. There wasn’t much promotion for my blog besides my personal Facebook page. Which, thanks to FB memories I realize how annoying I was trying to get the word out about my site. (woof!)
With that, I really had to learn how to navigate all these social media channels on my own. Trial and error and a lot of Google’ing was all us old-school bloggers had at the time. Honestly, I feel like girls that start blogs nowadays have it SO much easier than we did. There are tons of amazing resources (like The Blog Societies) to help figure out what works and what doesn’t.
So today, in another installment of my How To Be A Better Blogger series, I thought I’d share with you what I do to manage the social media scheduling for Poor Little It Girl. With my busy travel schedule and wanting to have my business organized, scheduling has been a game changer in the industry. Please note, that I am no expert on any of this. My main goal for all of my social media is to get people back to my website. I want people to recognize my blog name as an authority in affordable and petite styling and shopping. I do not want to be only “famous” on social media, my blog has been and will continue to be my main focus.
I still remember signing up for Facebook in college. It was 2006 and FB was still in it’s infancy. Fast forward 10 years and it is now a part of almost everyones daily life. I first started using Facebook to promote my blog through my personal wall, as I mentioned before. Now, I only promote my site through my business page. (My friends are probably thankful I’m not pushing it every day on my personal wall, ha!)
Based off months, if not years of tracking when I gain the most eyeballs on my posts, I’ve come up with a schedule for my FB posts. I post six times a day on my wall: 3AM, 7AM, 11AM, 3PM, 7PM, and 11PM – alternating between featuring current posts and linking back to older content from my blog. I find scheduling directly on my FB wall with their tool is the easiest. The point of this is that I always want people to make sure they are seeing content on my wall. And given the Facebook algorithm that makes your posts harder to be seen by people who follow your page, posting consistent and engaging content is what gets people to like/comment and most importantly, head back to your blog!
I’ve got to admit, Twitter is by far my favorite social media platform. I love engaging with my followers with 140 characters, and live Tweeting any major television event is way too much fun. But when it comes to sharing my PLIG content, I utilize HootSuite to help me stay on top of things. I have a specific timing schedule I follow that includes ten posting times I stick to daily. I alternate between tweeting about current/older PLIG posts, and then also share favorite online shopping finds I want to share with my followers. This is a great way to break up content, plus it gets my affiliate links out there for my followers to shop. In addition to what I have scheduled, I’ll randomly Tweet out daily thoughts, funny jokes or whatever is on my mind to keep things fresh.
While I know many bloggers now schedule out their Instagram posts (I think you can do it on Hootsuite), I still do that all manually. I do have times that work best for my brand, but I don’t always follow it. People say before work, lunch time, and at night are some of the best times to post. This is when your Instagram pictures are expected to get the most eyeballs. I try to adhere to those guidelines, but I don’t want to make my Instagram SO strategic it looks too methodical. Working on posting 2-3 times a day can be a struggle, let’s be honest. At this point, I just try to do the best I can when I can.
I know some bloggers put all their eggs in the Instagram-basket and that makes me nervous. Many Instagram-famous bloggers push everything through that one platform to make their income. I always wonder what they’re going to do when it ends? Do they have a plan when Instagram becomes the new MySpace and dies? Yes, Instagram, and all social media platforms are important. But ask yourself, what is your end goal? To sell only on LIKEtoKNOW.it and/or pay for fake followers/participation in loops? Or is it get people to your blog in an authentic, respectable manner through loyal followers and engaging content and all your platforms?
Ok, this one will be short since you can’t really schedule things on Snapchat. But I’ll be honest, I struggle with this platform the most. Do I even use it anymore? Do people prefer Instagram stories (something I don’t use at all)? I just feel like no one wants to see me in my pajamas at my computer all day. And baby Jesus in heaven I never want to turn into the blogger that Snaps the same “music playing while scrolling through my latest blog post” Snap’er or making a cup of coffee every. single. day. I don’t know, maybe one day it’ll feel more intuitive. But for now, maybe I’m just too old to care about this platform so much right now. I’m working on it though, I promise!
Moral of the story: I like to utilize a few techniques to help me maintain my platforms, and my sanity. But clearly I still have so much to learn (especially with Instagram and Snapchat!) so if you’re a blogger and have tips on how you maintain your own social media platforms leave me a comment below!